The Butte Environmental Council wanted to inform residents that the safety claims of common household cleaning products they regularly use are not tested by independent or governmental agencies.
In Smart Mouse, I proposed a very simple and perhaps overused icon, that of the white lab rat. Believe me, working with animals is not for the impatient. Getting that last shot took a ridiculous number of takes!
For Toxic Trails I developed an idea that highlighted the residual “footprint” of how the many chemicals we use can be spread and even consumed.
For Alternative Cleaners, I created a series of look-alike 3D products in a fully animated PSA.