Feb 032011

How brave is Robb Wolf? Well, the author of the best-selling book, the Paleo Solution: the Original Human Diet, is brave enough to let me twist his character into that of a lovable serial killer. While developing the script for a marketing video I’m producing for his gym, Norcal Strength & Conditioning, it occurred to me that a mash-up between the Paleo lifestyle and the open to the hit show, Dexter, would be fun. Robb agreed and here’s the result. I shot all of the scenes with a Canon 5D mark II and the versatile Canon EF 100mm/2.8 macro USM lens.Most of the scenes are close to the actual open but I had to make small modifications to make it Paleo-Kosher; like coconut butter instead of regular and running shoes instead of boots. Thanks to Robb for being such a great sport and sharing my warped sense of humor!