Mar 192011

Just a few months after Robb Wolf debuted his best-selling book, The Paleo Solution, local strength and conditioning coach and cook, Sarah Fragoso, is poised to release her new book, Everyday Paleo.  We just finished putting together a very simple but effective video of her for use on Amazon, Borders and Barnes & Noble websites. We shot in my studio starting in the late morning and then went straight to editing. A little chromakey work, finding just the right background and a few emails back and forth and we had a finished product ready in less than 48 hours.

The book should be out in April and I’ve seen an advanced copy, and can see that there are really three books here; a background of the science behind Paleo nutrition, a Paleo cookbook with more than 100 recipes and a great introduction to workout programs for everyone from the beginner to the advanced athlete.

Feb 032011

How brave is Robb Wolf? Well, the author of the best-selling book, the Paleo Solution: the Original Human Diet, is brave enough to let me twist his character into that of a lovable serial killer. While developing the script for a marketing video I’m producing for his gym, Norcal Strength & Conditioning, it occurred to me that a mash-up between the Paleo lifestyle and the open to the hit show, Dexter, would be fun. Robb agreed and here’s the result. I shot all of the scenes with a Canon 5D mark II and the versatile Canon EF 100mm/2.8 macro USM lens.Most of the scenes are close to the actual open but I had to make small modifications to make it Paleo-Kosher; like coconut butter instead of regular and running shoes instead of boots. Thanks to Robb for being such a great sport and sharing my warped sense of humor!