This is the first commercial production I’ve had a chance to create using our new Blackmagic Cinema Camera. Since the images were placed in frames with flaring and reflection effects, the full color and resolution cannot be appreciated here. But I can tell you the original footage, after grading in Resolve, looked incredible. All scenes were shot using two lenses, a 17-40mm f4/L (for which I used a variable ND to control exposure) and a 70-200mm f2.8/L. Some scenes required slipping a graduated ND in the matte box as well to keep some color in the sky.
While shooting a series of TV commercials for Ginno’s Appliances, the executive producer, Scott Whiting, grabbed this shot of the clients and me reviewing a take. There’s three of us standing there, but look closely at how many “faces” you actually see.
No, this didn’t touch Photoshop.
Some shoots are just stranger than others.
How brave is Robb Wolf? Well, the author of the best-selling book, the Paleo Solution: the Original Human Diet, is brave enough to let me twist his character into that of a lovable serial killer. While developing the script for a marketing video I’m producing for his gym, Norcal Strength & Conditioning, it occurred to me that a mash-up between the Paleo lifestyle and the open to the hit show, Dexter, would be fun. Robb agreed and here’s the result. I shot all of the scenes with a Canon 5D mark II and the versatile Canon EF 100mm/2.8 macro USM lens.Most of the scenes are close to the actual open but I had to make small modifications to make it Paleo-Kosher; like coconut butter instead of regular and running shoes instead of boots. Thanks to Robb for being such a great sport and sharing my warped sense of humor!
A friend of mine, Lou Mars, not only operates SmartWebSales.com, but he also is a professional drummer. In fact right now, he is attacking the world record for marathon drumming right here in Chico, CA. You can follow his progress and cheer Lou on here; http://www.ustream.tv/channel/lou-mars-world-record
Or check out some pics of his continuing attempt:
The drum set on the right (the gray one) will be raffled off at the end of the attempt. Tickets are only one dollar and all proceeds will go to the charity Little Kids Rock, an organization that gives instruments and music lessons to needy children.
Solar arrays continue to pop up throughout the Northstate. I was commissioned to shoot a series of images for Chico Electric and Mitsubishi Electric today of two new arrays on the Butte College campus. This campus is now the most solarized community college in the state.
As the panels below are mounted on an angled scaffolding that is already about 8-feet off the ground, this shot required the use of my 21-foot camera crane to get an angle that showed off the project.
- Butte College water treatment facility solar array
Local up and coming drummer, Lou Mars, is getting propular. Lou recently came in first place in the national, Drum Your Way to Hollywood contest. From the notoriety gained from that exposure, Lou was asked to provide a demo tape to see if he would be a good fit for an upcoming Hollywood music video with a 1950’s feel. Instead of simply doing a straight drum demo, Lou and I decided to go one (make that five) steps further and create our own music-video-within-a-demo-video. I brought in my 21-foot camera crane to provide cinematic opening and closing shots, used my broadcast HD video cameras, and used lighting that mimicked that of a Hollywood set. Short story is, Lou’s incredible talent and showmanship got him the gig and the “demo” video was deemed so good, the producers actually cut many shots into the final music video. Check it out!